In this two-hour workshop you will get a greater understanding about the creation of promotional and informational videos. Whether you work with a professional producer or take the DIY path, you want to craft your videos for maximum effectiveness and creativity.
Video dominates the internet, especially social media. It's estimated that video accounts for 80% of all online traffic. A 1-minute video on a website or social media post is worth 1.8 million words. Moreover, video has a retention rate of 95% compared to a mere 10% retention for text only.
Before you just set up a camera/smartphone and begin talking consider that monologue-style videos are only one type of video you can create. Moreoover, with the ease of this type of video, everyone is doing it. What are you doing to stand out and be noticed with your videos?
The mantra of scriptwriters and filmmakers is "show, don't tell." Story-driven videos are entertaining, informative and make an emotional connection with your audience.
During this workshop, Kim Wilson makes the case for using well-crafted and high quality videos to promote your business, products, services and events. You will:
Provides clairy of messaging for people who aren't sure what to do or how to get started
You've started making videos and want more engagement
You want to create higher quality videos
Discover the various types of videos you can create.
You'd like to know how to create a story-driven video.