CUSTOM BRANDED PRODUCTIONS

What is the purpose and goal for your video? What is your messaging and call to action? A strategy uncovers all the ways you can use video to promote your business and define your brand. It's best when videos compliment an existing marketing strategy and adhere to a company's brand.

Solid preparation ensures a smooth and comprehensive production.. What needs to be said in your video? Writing a script lays out all the details and dialog of the video. A shot list breaks down all the individual clips needed to tell your story. Preparation also includes details for location, talent, hair, makeup, outfits etc.

A video shoot includes one, two or even three cameras to capture as much coverage as possible, which might include footage without any sound that fills out the story with other details. High quality microphones are used to ensure the best quality audio for voices and ambient sounds necessary to the production. Additional artificial lighting and light shaping equipment may also be required, The extent of the equipment needed is based on the scope and complexity of the script and shoot list. 

Once you have all your footage it's time to edit it together to tell your story. All productions are custom branded to distinguish it from your competitors.  The editing process takes the most amount of time as there may be several takes and different camera angles to integrate. A final product might include:

• original footage
• graphics
• animations
• titles, credits
• voiceover
• music