Speaker

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Kim Wilson, owner of Cinematic Lifestyle Imagery, makes the case for using well-crafted and high quality videos to promote businesses on websites, social media and streaming platforms such as YouTube and Vimeo during her presentation - Engage Clients with Story-Driven Videos.

With a background in commercial lifestyle photography, Kim Wilson’s company Cinematic Lifestyle Imagery specializes in cinematic-style storytelling videos that are entertaining, informative and emotionally connect with clients, resulting in greater engagement and increased revenue.

The power of video marketing is indisputable.

• 87% of online users are more likely to make a purchase after viewing a video
• 63% of businesses currently use video
• 95% of a video message is retained; while only 10% of a text-based message is  retained
• 1-minute of video is worth 1,8 million words
• Facebook videos receive 135% more organic reach than photos

And if you think you don’t need video on your website, consider this:

• Video on a landing page increases conversion by an amazing 80%

When you consider that video accounts for 80% - 90% of all online traffic, it is astounding how quickly video now dominates the internet, especially social media. Standing out among a sea of content requires creativity and planning. During her presentation, Kim Wilson:

– demonstrate the various types of videos that are most effective

– emphasizes the necessity for adding video to your marketing

– reveals three key elements ensuring an engaging and result-oriented video

– gives an inside look of a professional video production

– provides actionable items to get started for making your own videos

BIOGRAPHY:

Kim Wilson has been a photographer the the better part of her life, both as a hobbyist and a professional. She perfected her craft creating lifestyle imagery for various stock photo agencies. She enjoys story telling imagery and video allows her to tell larger, broader stories for her clients. She is a Founding Member of the Polka Dot Powerhouse Petaluma Chapter, as well as a member of NAPW (Northbay Alliance of Professional Women) and the Sonoma County GoLocal.