93% of brands get new customers due to video on social media
69% of businesses say customers prefer watching short videos to learn about their products & services
78% of brands that use video say it directly results in sales
If you haven't added video to your marketing strategy you are missing out on that fastest way to develop influence, generate leads and gain new clients.
No longer are "one and done" videos good enough. Viewers are constantly looking for new content that informs, educates and enlightens them about the brands and services that interest them most. Several short evergreen (no-time stamp) videos that you can place in repeatable campaigns will keep them looking for new content from you. This develops influence, builds trust and, ultimately, results in sales. For instance, if you start with 8 videos and play one a week that's two months worth of content. Like any campaign, you can just repeat that campaign until you notice less response from your followers. Then you know it's time to add new content.
Moreover, with all the various social media platforms you want to maximize the most viewers from their respective algorithms so it's imperative you have a strategic video marketing campaign that works on all the platforms you use for business.
Campaigns can include how-tos, education about your product or service, short clips from events you hold, video only with titles and captions, or a docu--series about your business. Your options are as endless as your creativity.
In this client showcase, we made 11 videos demonstrating how-to prepare various foods prior to cooking them. These was used on her preferrred social media platforms to promote the client's online virtual classes. The video was provided by the client, who was based on the East Coast and shot on an iPhone 11 Pro Max.
This showcase shows videos from two business coaches providing business tips in short educational and inspirational videos. One had a total series of 12 tips (shot at her location), while the other was recorded during a lecture and then later cut down into 30 small segments. A branded open and close title was created for each, allowing them to schedule these tips into their social media platforms. Videography services were conducted by Cinematic Lifestyle Imagery.
This client's showcase was a series of 5 videos demonstrating the type of equipment used in her Pilates studio. She wanted to show how each is used and what parts of the body they work on. Videography services were conducted by Cinematic Lifestyle Imagery at the client's business location.
Customer provides existing footage or is instructed on how to create their own footage with any camera including smartphones. Packages are for horizontal or vertical orientation. Custom packages are created for videos in both orientations.
Includes 1-hour strategy session; develop template for videos with branded, evergreen opening & closing title screens, editing of 8 videos optimized for social media platforms
Includes 1-hour strategy session; 2-hours of instructions for creating video footage, develop template for videos with branded, evergreen opening & closing title screens, editing of 8 videos optimized for social media platforms
More savings available for 4 or more additional videos commissioned at time of initial editing of above packages
Add in-person videography to the above packages (Covid-safe environments only)
Shoot Descriptive Video without Audio. Shot on iPhone 12 Pro Max
Shoot Descriptive Video without Audio. Shot on Canon Professional Cameras.
Interviews, How-to's, Walkthroughs etc.
*Prices may vary depending on project or location (for videography services)